Madhuri Dixit, The Chief Smile Officer

Bollywood Superstar Madhuri Dixit, the Chief Smile Officer of the Oral B Smile India Movement along with dentists across the country launch the movement and set out on a mission to spread the power of healthy smiles at Government Dental College, Mumbai. A recent survey conducted by independent researcher Nielsen amongst 840 youngsters in Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Hyderabad,

 

Lucknow, Nagpur reveals that a smile is a single tool that helps in multiple situations.

• 90% youngsters agreed that they use their smile to avoid being reprimanded at home from coming late
• 92% youngsters agree that a smile is the best tool to use when one is in trouble!
• 85% youngsters agree that they use a smile to avoid being punished by teachers AND to get out of other trouble in college
• 78% youngsters agreed that they would use a smile to avoid getting a ticket from the cops

Joining the Chief Smile Officer – Madhuri Dixit at the launch was Dr. Suchetan Pradhan, B.D.S., M.D.S. (Prosthodontics), M.Sc. Laser Dentistry (Aachen Univ., Germany), EMDOLA (European Union). As a dentist, he heralded the cause of protecting smiles by reinforcing the 3 step regimen –brushing teeth twice everyday for 2 minutes and visiting a dentist every 6 months as part of the country’s oral hygiene routine. Dr. Pradhan highlighted the need for awareness on oral hygiene, and pledge support to the Oral B Smile India Movement along with the Chief Smile Officer – Madhuri Dixit.

Dr. Pradhan, an eminent professional in dental health said,“It is very unfortunate that we as a nation pay very little attention to oral care and hygiene. It is true that to a great extent our overall well-being – confidence and social behaviour depends on the condition of our oral health. I am glad to be a part of this great oral health initiative that is on the mission to champion the power of healthy smiles. It is my earnest request for the young to come forth and pledge to making India a nation with healthier smiles.”

Commenting on her association with Smile India Movement III the Chief Smile Officer, Madhuri Dixit said: “I have always believed that a smile can do wonders – something I always suggest to my near ones. I use the power of my healthy smile everyday to get out of some situation or the other and it never fails me. I use Oral B to protect my healthy smile, and follow the 3-step oral care regimen! I decided to join hands with Oral Band dentists across the country to help people smile healthier and confident and see the wonders it does for them. As I pledge my support to the movement, I urge everyone to pledge their support too and take a step towards spreading the power of healthy smiles.” ​

Speaking about the Smile India Movement III, Oral B spokesperson Ms. Deepa Vaidyanathan said: “The survey conducted with Nielsen clearly points at the miracles of healthy smiles among Indians! Through the Oral B- Smile India Movement this year, we hope to build from Smile India Movement’s success last year, and help protect a billion Indian smiles, one at a time. We are encouraged by the support we have received from Government Dental College & the student dentists across India and now Chief Smile Officer- Madhuri Dixit who, for most of us, represents the quintessential healthy, confident smile. The aim is to protect Indian smiles by urging people across India to come forward and pledge their support to this movement.” ​

Some interesting facts from the Oral-B Smile-O-Meter survey: ​

Smile also helps escape trouble! ​

• 92% youngsters agree that a smile is the best tool to use when one is in trouble!
• 85% youngsters agree that they use a smile to avoid being punished by teachers AND to get out of other trouble in college​

Other situations where smiling helps avoid trouble​

• 90% youngsters agreed that they use their smile to avoid being reprimanded at home from coming late
• 78% youngsters agreed that they would use a smile to avoid getting a ticket from the cops​

The power of a Healthy Smile: A Solution to various problems​

• 9 out of 10 youngsters agree that they believe that the power of smile helps deal with situations in a better way than being aggressive
• 93% youngsters agree that Smiling helps handle stressful situations better AND that big problems can be solved with a smile

Smile also helps in encouraging people to do things which otherwise they don’t particularly enjoy

• 95% youngsters agreed that they like it when instructions from their parents are given to them with a smile
• 88% youngsters agreed that they like it when instructions from my teachers are given to them with a smile​

A Smile for respect & equality

• 96% youngsters agree that a smile is a way to express respect
• 95% youngsters agree that a smile can ensure equality amongst all
• 94% youngsters agree that a smile can help reduce discrimination​

Top situations when “Smile” helps resolve issues with Friends

1. While resolving issues on CHOICE OF ENTERTAINMENT
2. While resolving difference of opinion on RELATIONSHIPS​

Top situations when “Smile” helps resolve issues with Parents

1. While resolving issues on POCKET MONEY
2. During conflicts on CHOICE OF FRIENDS
3. On issues on CAREER CHOICE

Source: 5th February 2013